Client: Urban Stile

Challenge: To create an off-shoot brand from their main Modern brand of KJI Interiors and showcase their creative business approach.

Solution: With this design-forward company everything needed to scream URBAN! We explored a few designs and landed on a modern/retro-style graphic treatment using colour, shapes and symbols to their maximum potential. A play on words S“tile” to highlight one of their key products was another way to create the uniqueness they needed to stand out and be memorable. The repeated use of the letter U in the tagline’s brand promises echoed back to being URBAN.