Clarity before design.
Strategy before visuals.
Always.
Your brand deserves more than a logo.
It deserves meaning, direction, and a foundation that supports every decision you make.
That’s why our work is built around two pathways:
The Strategy Pathway
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For clarity, alignment, and confident decision-making
The Brand Expression Pathway
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For visual identity and design execution, built on strategy
You can choose strategy on its own, or move seamlessly into design when you’re ready.
| Feature | Foundation | Growth | Alignment |
|---|---|---|---|
| Brand Clarity Workbook | ✔️ | ✔️ | ✔️ |
| Strategic analysis | ✔️ | ✔️(deeper) | ✔️(deepest) |
| Brand gaps + opportunities | — | ✔️ | ✔️ |
| Visual direction guidance | — | ✔️ | ✔️ |
| Stakeholder interviews | — | — | ✔️ |
| Mission/vision/values refinement | — | — | ✔️ |
| Brand audit | — | — | ✔️ |
| Brand Findings Summary document | — | ✔️ | ✔️(executive-level) |
| Review call | 30 min | 45 min | 60 min |
| Investment | $600+ CAD | $1,250+ CAD | $3,000+ CAD |
Strategy Pathway Package Comparison
| Feature | Essential | Elevated | Executive |
|---|---|---|---|
| Brand Clarity Workbook | ✔️ | ✔️ | Extensive Workbook |
| Review Call | 30 min | 45 min | 60 min |
| Logo concepts | 2 | 3 | 3 + Bonus! |
| Revision rounds | 2 | 3 | 3 |
| Tagline creation | — | ✔️ | ✔️ |
| Brand guide | Basic | Expanded | Premium |
| Stationery suite | ✔️ | ✔️ | ✔️ |
| Social templates | 2 | 2 | FB + LinkedIn |
| Presentation template | — | ✔️ | ✔️ |
| Investment | $2,250+ CAD | $3,750+ CAD | $7,500+ CAD |
Brand Expression Pathway Comparison
PATHWAY 1 —> The Strategy Pathway
Get clear. Get aligned. Get direction.
Whether you’re a founder seeking focus, a growing business preparing to scale, or a nonprofit navigating change, strategy gives you the clarity to move forward with confidence.
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Foundation | Brand Clarity Essentials
Best for: Startups, early-stage founders, new ventures
A structured, supportive discovery process that gives you clarity without overwhelm.
Includes:
➤ Fillable Brand Clarity Workbook
➤ Brand Discovery & Strategy Exercise
➤ Strategic analysis of your responses
➤ Brand gaps + opportunity insights
➤ Clear next-steps roadmap
➤ 30 minute Clarity review callYou walk away with: A focused direction, audience clarity, and confidence in your positioning before investing in design.
Investment: starting @ $600 CAD
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Growth | Brand Clarity Deep Dive
Best for: Growing businesses, service expansions, repositioning
Everything in Foundation, plus deeper strategic definition and early creative guardrails.
➤ Fillable Brand Clarity Workbook
➤ Brand Discovery & Strategy Exercise
➤ Deeper strategic analysis
➤ Visual direction guidance (creative guardrails, not design)
➤ Strategic Brand Findings summary document
➤ 45 minute Clarity & Findings Review callYou walk away with: A clear messaging architecture and strategic direction that prepares you for a confident brand refresh or full identity build.
Investment: starting @ $1,250 CAD
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Alignment | Leadership Brand Clarity
Best for: Nonprofits, multi-stakeholder teams, organizations navigating change
Everything in Growth, plus alignment across leadership and internal stakeholders.
➤ Fillable Brand Clarity Workbook
➤ Brand Discovery & Strategy Exercise
➤ Pre-strategy stakeholder interviews
➤ Leadership input synthesis
➤ Mission, vision, values refinement
➤ Messaging consistency + brand audit (website + key materials)
➤ Executive summary with prioritized brand roadmap
➤ 60 minute Clarity & Findings
➤ Review call with Leadership TeamYou walk away with: Organizational alignment, stronger decision-making clarity, and a strategic foundation that supports fundraising, growth, and long-term brand consistency.
Investment: starting @ $3,000 CAD
Optional Add-On (Available at Any Tier)
Brand Clarity Workbook Guidance Session — $150 CAD
For founders or teams who prefer to think out loud and be guided through the discovery process live.
PATHWAY 2 —> The Brand Expression Pathway
Bring your strategy to life with a visual identity that feels unmistakably you.
Design is where your strategy becomes visible. These packages translate your clarity into a cohesive, professional identity system.
Each tier includes strategy — but if you’ve already completed a Strategy Pathway with me, you can move directly into the Brand Expression Tier of your choice.
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Essential
Best for: Entrepreneurs, solo founders, early-stage businesses
A clean, strategic identity built for momentum.
Includes:
➤ Fillable Brand Clarity Workbook
➤ Brand Discovery & Strategy Exercise
➤ 30 minute Clarity Review call
➤ Logo design (3 unique concepts, 2 rounds of revisions, final files)
➤ Logo raw files (print + digital)
➤ Basic Brand Guide (colours, fonts, logo usage, social avatar)
➤ Stationery: business card + digital business card (hosted for a one-time fee) + business e-letterhead
➤ 2 social media post templatesInvestment: starting @ $2,250 CAD
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Elevated
Best for: Small–mid-sized businesses ready for a more robust identity system
A deeper, more collaborative brand-building experience.Includes:
➤ Fillable Brand Clarity Workbook-Brand Discovery & Strategy Exercise
➤ 45 minute Clarity & Findings Review call
➤ Strategic Brand Findings summary document
➤ Company Re-Naming Exercise (if applicable)
➤ Logo design (2 unique concepts, 3 rounds of revisions, final files + raw files)
➤ Tagline creation
➤ Expanded Brand Guide (brand strategy, colours, fonts, logo usage, social avatar, photography style)
➤ Stationery: business card + digital business card + e-letterhead
➤ 2 social media post templates
➤ Presentation template (cover, section page, inside page with royalty-free imagery)Investment: starting @ $3,750 CAD
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Executive
Best for: Large organizations, established teams, and brands needing a premium, comprehensive identity system
A full-scale identity build supported by extended strategic discovery.
Includes:
➤ Extensive Fillable Brand Clarity Workbook - Brand Discovery & Strategy Exercise
➤ 60 minute Clarity & Findings Review call with Leadership Team
➤ Executive Strategic Brand Findings summary
➤ Company Re-Naming Exercise (if applicable
➤ Logo design (3 unique concepts, 3 rounds of revisions, final files)
➤ Tagline creation
➤ Logo raw files (print + digital)
➤ Premium Brand Guide (brand strategy, colours, fonts, logo usage, social avatar, template recommendations, photography style)
➤ Stationery: business card + digital business card + e-letterhead
➤ Social media templates (Facebook + LinkedIn)
➤ Presentation template (cover, section page, inside page with royalty-free imagery)Investment: starting @ $7,500 CAD