Client: Floor Fanatics

Challenge: To create a new identity for this flooring company that was leaving the world of Franchise.

Solution: From brainstorming company names, taglines straight through to full identity creation, we used our “IT WORKS” branding process to direct the success of birthing this new brand. The catchy new name lead the way to the graphic look of their new logo. A stylized F created an icon that fit together like a wood floor pattern. The use of a cross-section tree ring brought forth the nature of the product being used by the company. Elegant, warm colours echoed their core value of high end craftsmanship.